FICRE

A competition-winning brand concept exploring the contrast between fire and ice. This project challenged me to develop a brand concept for “FICRE” into an outdoor gear brand for extreme climates, creating a bold identity that reflected resilience, adventure, and contrast.

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On the left, white vertical and horizontal logos appear on a dark rock-textured background. On the right, three FICRE Adventure Gear logo variations with an orange tent icon and blue campfire symbol appear on a light rock-textured background.
FICRE logo breakdown showing a fire icon, an ice Icon and a tent Icon
FICRE logo on a white enamel mug, perched on a tree branch
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